MI.Business.Console

for Promomed

Update: 02.05.2024

Last week: 17 week 2024 (22.04.2024 - 28.04.2024)

Last full month: March 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 688	-5.6%	12.2%	0.1	19 009 525	-6.1%	10.2%	0	-6.5%
MoM	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
YTD	124 932	23.9%	11.0%	2.4	279 423 356	53.6%	9.5%	2.2	-2.8%
MAT	364 942	31.8%	9.9%	1.7	754 361 417	48.7%	8.4%	1.4	8.6%
BRAINMAX
WoW	1 212	0.7%	100.0%	0	4 438 751	3.4%	100.0%	0	0.7%
MoM	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
YTD	17 669	54.5%	100.0%	0	63 653 441	64.6%	100.0%	0	54.5%
MAT	52 881	144.5%	100.0%	NA	185 976 757	160.3%	100.0%	NA	NA
GOLDLINE PLUS
WoW	18 832	-5.1%	45.7%	-1.2	59 317 781	-4.5%	37.3%	-1.2	-2.6%
MoM	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
YTD	290 549	0.7%	44.5%	1.9	925 656 896	5.9%	36.4%	-2.5	-3.5%
MAT	871 139	15.8%	45.6%	1.9	2 743 675 454	24.6%	38.8%	0.2	11.0%
MIGRENIUM
WoW	13 788	-7.3%	0.6%	0	4 419 595	-6.4%	0.8%	0	-1.9%
MoM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
YTD	213 574	2.6%	0.6%	-0.1	62 526 208	66.8%	0.7%	0.1	18.3%
MAT	646 965	8.0%	0.5%	0	147 696 318	35.9%	0.5%	0	16.5%
MODELAX-N
WoW	31 387	-5.0%	24.5%	-0.8	13 726 571	-4.4%	16.2%	-0.6	-1.7%
MoM	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
YTD	544 058	55.7%	23.9%	5.9	225 077 822	104.3%	15.0%	4.8	17.4%
MAT	1 362 581	101.1%	20.6%	7.9	497 741 741	125.2%	12.1%	4.8	24.2%
REDUXIN
WoW	13 528	-1.4%	32.9%	0.4	72 333 490	0.4%	45.5%	0.8	-2.6%
MoM	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
YTD	216 313	-7.7%	33.1%	-1.5	1 176 003 538	22.8%	46.2%	3.7	-3.5%
MAT	619 899	1.6%	32.4%	-3	3 091 655 420	22.7%	43.7%	-0.4	11.0%
REDUXIN FORTE
WoW	3 717	4.2%	9.0%	0.6	15 626 779	1.4%	9.8%	0.3	-2.6%
MoM	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
YTD	56 768	5.0%	8.7%	0.7	247 622 652	22.7%	9.7%	0.8	-3.5%
MAT	168 703	26.0%	8.8%	1.1	699 352 199	38.1%	9.9%	1	11.0%
SALVISAR
WoW	14 559	-1.3%	1.8%	0	6 069 687	-0.6%	1.7%	0	-3.8%
MoM	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%
YTD	176 643	-4.4%	1.4%	-0.1	68 363 346	14.8%	1.2%	-0.1	5.5%
MAT	490 175	-18.0%	1.2%	-0.4	172 546 517	-15.1%	1.0%	-0.4	7.9%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	124 932	23.9%	11.0%	2.4	279 423 356	53.6%	9.5%	2.2	-2.8%
BRAINMAX	17 669	54.5%	100.0%	0	63 653 441	64.6%	100.0%	0	54.5%
GOLDLINE PLUS	290 549	0.7%	44.5%	1.9	925 656 896	5.9%	36.4%	-2.5	-3.5%
MIGRENIUM	213 574	2.6%	0.6%	-0.1	62 526 208	66.8%	0.7%	0.1	18.3%
MODELAX-N	544 058	55.7%	23.9%	5.9	225 077 822	104.3%	15.0%	4.8	17.4%
REDUXIN CAPS	216 313	-7.7%	33.1%	-1.5	1 176 003 538	22.8%	46.2%	3.7	-3.5%
REDUXIN FORTE	56 768	5.0%	8.7%	0.7	247 622 652	22.7%	9.7%	0.8	-3.5%
SALVISAR	176 643	-4.4%	1.4%	-0.1	68 363 346	14.8%	1.2%	-0.1	5.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	364 942	31.8%	9.9%	1.7	754 361 417	48.7%	8.4%	1.4	8.6%
BRAINMAX	52 881	144.5%	100.0%	NA	185 976 757	160.3%	100.0%	NA	NA
GOLDLINE PLUS	871 139	15.8%	45.6%	1.9	2 743 675 454	24.6%	38.8%	0.2	11.0%
MIGRENIUM	646 965	8.0%	0.5%	0	147 696 318	35.9%	0.5%	0	16.5%
MODELAX-N	1 362 581	101.1%	20.6%	7.9	497 741 741	125.2%	12.1%	4.8	24.2%
REDUXIN CAPS	619 899	1.6%	32.4%	-3	3 091 655 420	22.7%	43.7%	-0.4	11.0%
REDUXIN FORTE	168 703	26.0%	8.8%	1.1	699 352 199	38.1%	9.9%	1	11.0%
SALVISAR	490 175	-18.0%	1.2%	-0.4	172 546 517	-15.1%	1.0%	-0.4	7.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 688	-5.6%	12.2%	0.1	19 009 525	-6.1%	10.2%	0	-6.5%
BRAINMAX	1 212	0.7%	100.0%	0	4 438 751	3.4%	100.0%	0	0.7%
GOLDLINE PLUS	18 832	-5.1%	45.7%	-1.2	59 317 781	-4.5%	37.3%	-1.2	-2.6%
MIGRENIUM	13 788	-7.3%	0.6%	0	4 419 595	-6.4%	0.8%	0	-1.9%
MODELAX-N	31 387	-5.0%	24.5%	-0.8	13 726 571	-4.4%	16.2%	-0.6	-1.7%
REDUXIN CAPS	13 528	-1.4%	32.9%	0.4	72 333 490	0.4%	45.5%	0.8	-2.6%
REDUXIN FORTE	3 717	4.2%	9.0%	0.6	15 626 779	1.4%	9.8%	0.3	-2.6%
SALVISAR	14 559	-1.3%	1.8%	0	6 069 687	-0.6%	1.7%	0	-3.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
BRAINMAX	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
GOLDLINE PLUS	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
MIGRENIUM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
MODELAX-N	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
REDUXIN CAPS	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
REDUXIN FORTE	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
SALVISAR	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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