for Promomed

Update: 02.05.2024

Last week: 17 week 2024 (22.04.2024 - 28.04.2024)

Last full month: March 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 688 -5.6% 12.2% 0.1 19 009 525 -6.1% 10.2% 0 -6.5%
MoM 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
YTD 124 932 23.9% 11.0% 2.4 279 423 356 53.6% 9.5% 2.2 -2.8%
MAT 364 942 31.8% 9.9% 1.7 754 361 417 48.7% 8.4% 1.4 8.6%
BRAINMAX
WoW 1 212 0.7% 100.0% 0 4 438 751 3.4% 100.0% 0 0.7%
MoM 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
YTD 17 669 54.5% 100.0% 0 63 653 441 64.6% 100.0% 0 54.5%
MAT 52 881 144.5% 100.0% NA 185 976 757 160.3% 100.0% NA NA
GOLDLINE PLUS
WoW 18 832 -5.1% 45.7% -1.2 59 317 781 -4.5% 37.3% -1.2 -2.6%
MoM 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
YTD 290 549 0.7% 44.5% 1.9 925 656 896 5.9% 36.4% -2.5 -3.5%
MAT 871 139 15.8% 45.6% 1.9 2 743 675 454 24.6% 38.8% 0.2 11.0%
MIGRENIUM
WoW 13 788 -7.3% 0.6% 0 4 419 595 -6.4% 0.8% 0 -1.9%
MoM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
YTD 213 574 2.6% 0.6% -0.1 62 526 208 66.8% 0.7% 0.1 18.3%
MAT 646 965 8.0% 0.5% 0 147 696 318 35.9% 0.5% 0 16.5%
MODELAX-N
WoW 31 387 -5.0% 24.5% -0.8 13 726 571 -4.4% 16.2% -0.6 -1.7%
MoM 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
YTD 544 058 55.7% 23.9% 5.9 225 077 822 104.3% 15.0% 4.8 17.4%
MAT 1 362 581 101.1% 20.6% 7.9 497 741 741 125.2% 12.1% 4.8 24.2%
REDUXIN
WoW 13 528 -1.4% 32.9% 0.4 72 333 490 0.4% 45.5% 0.8 -2.6%
MoM 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
YTD 216 313 -7.7% 33.1% -1.5 1 176 003 538 22.8% 46.2% 3.7 -3.5%
MAT 619 899 1.6% 32.4% -3 3 091 655 420 22.7% 43.7% -0.4 11.0%
REDUXIN FORTE
WoW 3 717 4.2% 9.0% 0.6 15 626 779 1.4% 9.8% 0.3 -2.6%
MoM 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
YTD 56 768 5.0% 8.7% 0.7 247 622 652 22.7% 9.7% 0.8 -3.5%
MAT 168 703 26.0% 8.8% 1.1 699 352 199 38.1% 9.9% 1 11.0%
SALVISAR
WoW 14 559 -1.3% 1.8% 0 6 069 687 -0.6% 1.7% 0 -3.8%
MoM 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%
YTD 176 643 -4.4% 1.4% -0.1 68 363 346 14.8% 1.2% -0.1 5.5%
MAT 490 175 -18.0% 1.2% -0.4 172 546 517 -15.1% 1.0% -0.4 7.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 124 932 23.9% 11.0% 2.4 279 423 356 53.6% 9.5% 2.2 -2.8%
BRAINMAX 17 669 54.5% 100.0% 0 63 653 441 64.6% 100.0% 0 54.5%
GOLDLINE PLUS 290 549 0.7% 44.5% 1.9 925 656 896 5.9% 36.4% -2.5 -3.5%
MIGRENIUM 213 574 2.6% 0.6% -0.1 62 526 208 66.8% 0.7% 0.1 18.3%
MODELAX-N 544 058 55.7% 23.9% 5.9 225 077 822 104.3% 15.0% 4.8 17.4%
REDUXIN CAPS 216 313 -7.7% 33.1% -1.5 1 176 003 538 22.8% 46.2% 3.7 -3.5%
REDUXIN FORTE 56 768 5.0% 8.7% 0.7 247 622 652 22.7% 9.7% 0.8 -3.5%
SALVISAR 176 643 -4.4% 1.4% -0.1 68 363 346 14.8% 1.2% -0.1 5.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 364 942 31.8% 9.9% 1.7 754 361 417 48.7% 8.4% 1.4 8.6%
BRAINMAX 52 881 144.5% 100.0% NA 185 976 757 160.3% 100.0% NA NA
GOLDLINE PLUS 871 139 15.8% 45.6% 1.9 2 743 675 454 24.6% 38.8% 0.2 11.0%
MIGRENIUM 646 965 8.0% 0.5% 0 147 696 318 35.9% 0.5% 0 16.5%
MODELAX-N 1 362 581 101.1% 20.6% 7.9 497 741 741 125.2% 12.1% 4.8 24.2%
REDUXIN CAPS 619 899 1.6% 32.4% -3 3 091 655 420 22.7% 43.7% -0.4 11.0%
REDUXIN FORTE 168 703 26.0% 8.8% 1.1 699 352 199 38.1% 9.9% 1 11.0%
SALVISAR 490 175 -18.0% 1.2% -0.4 172 546 517 -15.1% 1.0% -0.4 7.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 688 -5.6% 12.2% 0.1 19 009 525 -6.1% 10.2% 0 -6.5%
BRAINMAX 1 212 0.7% 100.0% 0 4 438 751 3.4% 100.0% 0 0.7%
GOLDLINE PLUS 18 832 -5.1% 45.7% -1.2 59 317 781 -4.5% 37.3% -1.2 -2.6%
MIGRENIUM 13 788 -7.3% 0.6% 0 4 419 595 -6.4% 0.8% 0 -1.9%
MODELAX-N 31 387 -5.0% 24.5% -0.8 13 726 571 -4.4% 16.2% -0.6 -1.7%
REDUXIN CAPS 13 528 -1.4% 32.9% 0.4 72 333 490 0.4% 45.5% 0.8 -2.6%
REDUXIN FORTE 3 717 4.2% 9.0% 0.6 15 626 779 1.4% 9.8% 0.3 -2.6%
SALVISAR 14 559 -1.3% 1.8% 0 6 069 687 -0.6% 1.7% 0 -3.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
BRAINMAX 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
GOLDLINE PLUS 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
MIGRENIUM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
MODELAX-N 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
REDUXIN CAPS 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
REDUXIN FORTE 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
SALVISAR 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs